Brand Strategy

Branding

 We have substantial expertise in brand development and the management of major corporate identity programmes .

It’s not just about designing new logos or redesigning old ones. It’s about looking at your company’s core values and getting to the very essence of what makes your company distinctive. The brand is an expression of that personality – the uniqueness of your company.

The design team research and experiment with a range of possible visual solutions in draft form before selecting and agreeing on a particular brandmark solution in consultation with the client. Once the brand image is approved, the implementation of the design across a range of applications commences. This part of the process needs to be carefully managed, to ensure total compliance, ideally with the help of comprehensive brand guidelines.

Your company gains brand value in the process, with a clear vision of its strengths, a commitment to succeed, and a belief in your competitive advantage.